Better Marketing is the new mindset we all need to embrace:  A call on marketers to “build” their brands, help them grow and “flourish” while ensuring the well-being of future generations and the planet.

We are now in an era where brand growth cannot undermine, not even unintentionally, the future of people and planet. On the contrary, it must contribute to its improvement. Sustainability and diversity, as well as honesty, respect and responsibility must become corporate commitments and not case-by-case endeavors.

“Let’s build brands and businesses our conscience can live with”, Rupen Desai.

The first ever Better Marketing Conference in Greece is bringing a stellar line-up of international speakers for a Conference full of insights, learnings, and inspiration.

Join us for unparalleled content & thought leadership into how marketers can deliver Better Marketing and turn marketing into a positive force for change!


Jerry Daykin

WFA Ambassador, Author & Media Consultant

Rupen Desai

CMO & Venture Partner, Una Terra & Co-founder,

The Shed 28

Jake Dubbins

Co-Chair, Conscious Advertising Network & CEO, Media Bounty

Katrina Stirton Dodd

Editor at Large, Contagious  


Mary Kyriakidi

Global Thought Leader, Kantar

Stephan Loerke


David Wheldon

WFA President Emeritus

Organizing Committee

Ada Gianneski



Michael Anastasiadis


Kostas Verveniotis

The Newtons Laboratory


Georgios Karavas

Procter & Gamble

Yvette Kosmetatou


Panos Bassios


Lela Charavgi


Rouli Christopoulou

Alpha Bank


To be announced

Odeion Athinon

Tuesday, Oct. 1, 2024



Athens Conservatoire [Odeion Athinon]

The Athens Conservatoire [Odeion Athinon] is the oldest educational institution for the performing arts in modern Greece. Founded in 1871 by the non-profit organization Music and Drama Association, it is settled in the iconic building designed by the famous architect Ioannis Despotopoulos.

The Athens Conservatoire’s premium location at the heart of Athens and its iconic “bauhaus” building, make it a unique and enviable cultural hub for various contemporary arts and cultural events.

Located in the heart of downtown Athens, AC is in close proximity with the Presidential Mansion, the Aristotle’s Lyceum, the Byzantine Museum, and the Greek Parliament. The Venue is located in the heart of downtown Athens and easily accessible by public transport and car, while several parking spaces are available nearby (see location on map).

The Better Marketing Conference will be held in the AMPHITHEATRE IOANNIS DESPOTOPOULOS

Get your ticket now

Who Should Attend?

  • Advertisers / Brands
  • Ad / Media / Digital & Tech Agencies
  • Publishers / Broadcasters

SDE members

1-2 tickets  €130 per ticket+ (24% VAT)

3-6 tickets  €120 per ticket +  (24% VAT)

7-10 tickets €110 per ticket +  (24% VAT)

11+ tickets €100 per ticket +  (24% VAT)


1-2 tickets €180 per ticket  +  (24% VAT)

3-6 tickets €160 per ticket +  (24% VAT)

7-10 tickets €150 per ticket +  (24% VAT)              

11+ tickets €140 per ticket  +  (24% VAT)


Ι. Introduction

  1. These terms and conditions (the Terms) apply between (i) you (you) as a purchaser or possessor of the tickets (the Tickets) for the Better Marketing Conference 2024 and (ii) the  Hellenic Advertisers Association (SDE or us).

  2. By opting to purchase, allocate or possess Tickets for the Better Marketing Conference 2024, you automatically agree to our Terms.

  3. If you disagree with any of the Terms listed below or do not agree with the risk allocations, please do not purchase Tickets or try to enter the Better Marketing Conference 2024 premises.

  4. Please note that SDE reserves the right to make changes, revisions, and amendments, or add/remove sections from this set of Terms without your consent or any prior notification to you (the Amended Terms). Such changes will be duly reflected on the event’s microsite  The Amended Terms will apply to the Tickets on and from the date on which they are made available on the event’s microsite, as though circulated to you on the date of purchase of the Tickets and will replace all prior versions of the Terms. If there is any inconsistency between the terms and conditions of these Terms and the Amended Terms, the Amended Terms shall prevail.


ΙΙ. Ticket sales and Management

  1. Attendees, irrespective of whether they are members of SDE or not, can register here:  and purchase their Tickets by bank deposit, through the platform of Eventora, to which the microsite of the event automatically links to.

  2. Once the purchase of the ticket is completed, the attendee will receive a registration confirmation via an email incorporating a QR-Code.

  3. SDE reserves the right to review any information provided by the attendees and adjust Ticket type if it is found that the information provided by the attendee has been misrepresented.

  4. The price is non-negotiable.

  5. The conference service will be deemed to have been delivered in its entirety as soon as Better Marketing Conference 2024 takes place on October 1, 2024.  

  6. Tickets are non-transferrable.

  7. Ticket cancellation or monetary refund is not allowed.



  1. At the time of entering the Better Marketing Conference 2024, you will be required to provide your registration [email] confirmation with the QR-Code to receive your conference badge.

  2. Your Ticket and conference badge must be retained by you at all times and provided for inspection by security personnel as requested.


V. Use of photographic and video material

  1. SDE, may hire professional service providers (photo/video/streaming/audio) to document and display the conference experience. SDE will have access to the photographic and video material. By attending the conference, you acknowledge and agree that:

    • SDE may edit and use footage from the conference for marketing and promotional activities and for any other lawful purpose; and

    • SDE disclaims all liability for the capture of your image in any multimedia format by other attendees at the conference.

  2. Furthermore, by agreeing to these Terms and attending Better Marketing Conference 2024 you acknowledge and consent to being filmed, photographed and recorded for television, radio, webcast and other public broadcast in any medium and/or for any video or DVD as part of the audience and/or, for security purposes, by any CCTV cameras and recordings at Better Marketing Conference 2024.

  3. You also agree that we can use your image or likeness in, or incidental to, any photograph or live or recorded television or in any other type of transmission or reproduction of the event, in whole or in part, and that you shall not be entitled to any compensation or credit.


VII. Cancellation or postponement

  1. SDE as the organizer of the Better Marketing Conference 2024, reserves the right to postpone or cancel the event (i) due to any factors or causes not in the control of SDE, as  the organiser of the Better Marketing Conference 2024, or (ii) otherwise in organiser’s absolute discretion.

    • In case of postponement ticket holders that are unable to meet the rescheduled date, will have the right for a refund of the face value/printed value of the Ticket(s) by bank deposit. Apart from the aforementioned, SDE does not cover any other expenses.

    • In case of cancellation, ticket holders will have the right for a refund of the face value/printed value of the Ticket(s) by bank deposit. Apart from the aforementioned, SDE does not cover any other expenses.

  2. These factors will be inclusive of, but not limited to, fire, flood, earthquakes, hurricanes, unseasonably extreme inclement weather, strikes, labor disputes, inability to secure sufficient labor, civil, governmental or military authority, government requisitions, restrictions or regulations on travel, facility availability, commodities or supplies, civil disturbance, transportation, acts of God, acts of terrorism or threats of terrorism, acts of war, accidents, epidemics, disasters, the unavailability of the Venue or any other cause beyond its reasonable control. Once again, the decision of organiser will be considered final.

  3. In the event of cancellation or postponement, SDE will post these details on the event’s microsite and also use reasonable endeavours to contact you by email (using the details provided at the time of booking) advising you of the cancellation/postponement and, in the case of cancellation, initiating the refund process.


VIII. Miscellaneous

  1. If any provision of these Terms is found to be invalid by any court having competent jurisdiction, the invalidity of that provision will not affect the validity of the remaining provisions of these Terms, which shall remain in full force and effect.

  2. By purchasing the Ticket(s), you give your consent to SDE to collect certain information about you (including but not limited to your name, job title, company, email address, etc.) for verification and storage. Any personal data provided by you will be used by us in accordance with our Privacy Policy (as amended from time to time), a copy of which is available on the  event’s microsite

  3. In respect of any personal data SDE shall ensure that any processing thereof will comply with the applicable data protection legislation, including the GDPR.

  4. If you have any questions or concerns about the information we hold about you, please contact us by email at 

  5. You are liable to SDE and its directors, officers, employees and agents for any damages and losses, imposed on, incurred by or asserted against them arising from breach of these Terms.

  6. SDE does not take any responsibility to personal/financial damages caused to you at the venue, or for any items lost/stolen/misplaced at the venue. Financial reimbursement claims on these counts will not be entertained.

  7. These Terms and any disputes or claims (including non-contractual disputes or claims) and all matters arising out of or in connection with it are governed by the laws of Greece and the courts of Greece shall have exclusive jurisdiction to settle any disputes or claim (including non-contractual disputes or claims).

  8. All enquiries about Better Marketing Conference 2024 should be addressed to:


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