Mary Kyriakidi

Global Thought Leader, Kantar


Mary Kyriakidi is Global Thought Leader at Kantar. In this role, she drives the reputation agenda around all new brand guidance thinking underpinned by new research approaches and products. As an industry influencer, she champions fresh perspectives on brand growth and marketing effectiveness employing the latest technological and data capabilities.

Mary pivoted into the agency world back in 2017. She initially first ran the Media & Entertainment division of GfK, then moved to Kantar 2 years later. Prior to this, Mary served most of her career running global insight teams in Broadcast media, most recently as the VP Insight of Branded Services and Content for BBC Studios. Earlier in her tenure as a TV Executive, Mary was instrumental in taking Discovery Networks Europe to the emerging (at the time) territories. Mary stepped into the media field in her native Greece, at the privately-owned TV network, Antenna. Mary studied Economics at the University of Athens and holds an MSc in Media from London School of Economics.